Process
How it works
We do one thing: grade your draft against your target school's actual rubric and tell you exactly what to fix. No positioning consulting, no story-finding, no rewrites of your whole essay. Just the score and the fixes.
01
Paste your essay
Drop a draft up to 1,500 words into the editor. We auto-count and preserve paragraph breaks. If you have the official prompt, paste it too — the critique gets sharper.
02
Pick the school
Each program is graded by a different rubric. HBS reads for leadership impact. Stanford reads for authentic values. Wharton reads for collaboration and quantitative confidence. Booth reads for intellectual rigor.
03
AI grades against the school's rubric
Within 90 seconds, the model scores your essay against five axes that match how former admissions officers describe the actual evaluation. Not generic essay craft.
04
Iterate
Rewrite, paste again, re-grade. Most applicants need 3–5 critique cycles per essay. At $79 per critique, that costs less than 30 minutes of a $500/hr coach.
What we score
The five-axis rubric
Every critique scores your essay on these five axes, weighted to match the target school's evaluation criteria.
Leadership impact
What you caused to happen — not what you worked on.
Analytical aptitude
Reasoning under ambiguity. Evidence over assertion.
Self-awareness
Specificity about your own gaps and growth.
Fit with program
School-specific reasons that couldn't be copy-pasted.
Voice and craft
Distinctive, controlled prose. Not over-polished.
Why it isn't just ChatGPT
Generic models grade against generic essay rules and are tuned to flatter you. Our critique loads the target school's rubric into context at grade time and is calibrated against the failure modes that actually get essays rejected. The output is a score against the rubric — not a compliment.
Read the full breakdown →Common questions
Process FAQ
Where to start
If you're picking a target program first, browse our MBA essay rubrics — 12 programs have a bespoke rubric page with official prompts, scoring criteria, and common pitfalls. Targeting another MBA program? You still get a full critique against our general MBA rubric. Already drafting? See a real HBS sample critique or compare against human admissions coaches and ChatGPT.